CPM Project Looks at Economic Development in Fayetteville

During the course of working on his Certified Public Manager (CPM) capstone project, Fayetteville City Manager Scott Collins realized his topic was much broader than he originally thought.

“The project started as ‘how do we enhance economic and community development in Fayetteville,’” Collins said. “After we started CPM, I’d come back from one of the sessions with so many ideas.”

Collins started his project by thinking he just wanted to organize a team whose focus would be enhancing economic development in the city. After each CPM session, it became clear to him that the project would include the team he assembled, plus many more employees and would be a multi-year process considering more factors than he originally thought.

The city of Fayetteville Economic and Community Development team he assembled and had approved by the Fayetteville Board of Mayor and Aldermen includes himself; Human Resources Coordinator Adriane Gay; IT Director Jerry Taylor; Planning and Codes Coordinator Kristi Gentry; and Property Maintenance Coordinator Lenace Vaughn. The team will focus on retail recruitment as well as general livability issues.

The team will address the following issues:

  • Conduct a Branding/Marketing Initiative for the development of a marketing campaign.
  • Oversee the development of the Fayetteville Downtown Master Plan.
  • Address livability factors with beautification and blight elimination programs.
  • Determine best practices for retail recruitment.
  • Develop a mechanism for an outreach program for regional partnerships, as well as coordinated efforts by local entities to improve economic development opportunities.

The Fayetteville board will soon be hearing about the branding initiative and the downtown master plan.

“I can’t say enough about the CPM program and the impact it’s had on my career. The capstone was more than a project, it will be having an impact on Fayetteville five to 10 years from now,” Collins said. “From the online classes to the instructors to the capstone project, the program was phenomenal.”